1,000 years ago, it was word of mouth. 100 years ago, it was the radio. 10 years ago, it was TV. And today, it’s social media.
The way we market ourselves and our businesses has gone through quite an evolution throughout the centuries, but one thing’s for sure: It has never been as easy or as effective as it is today.
And yet, some business owners are overlooking content creation, and are still relying on outdated marketing strategies.
Here’s why we disagree with those business owners (Respectfully, of course).
1. Content helps you stand out
There are thousands of businesses in every niche and industry you could possibly think of. Let’s not look too far: W Studio is a production house, and we create content for both the UAE and KSA markets. Imagine how many content creation agencies exist in this region of the world alone, yet we still manage to stand out, because we focus on creating engaging social media content.
2. Content creates familiarity
Let’s say 2 people in your neighborhood opened 2 grocery stores: One of them always said hello when they walked past you, and maybe you had a couple nice conversations. The other person has never said a word to you, even though they live next door. Which grocery shop will you go to? Similarly, when people see your business popping up on their feed every couple of days, it’ll register in their minds as the go-to place for whichever type of service or product you provide, simply because it’s the only business of its kind that communicated with them through content!
3. Content drives your sales up
Let’s say you have a new product line. You seek out a professional video production agency in your area, and they shoot and produce 10 reels for you, showcasing the products in all their glory. These 10 reels get 10,000 views (Organically we hope). Guess what? Compared to another business that didn’t post any reels, you’ve just raised the odds of someone seeing and buying your product by 10,000x! That is the power of social media marketing.
4. Content keeps your clients engaged
It truly is the ultimate sales funnel: Not only does content drive people to buy whatever you’re offering, it’s also the best way to keep your existing clients up to date and engaged with your business. Remember, we live in a world where millions of businesses are trying to grab people’s attention, so forgetting to post content for a week quickly puts you on the backburner of our short attention spans.
5. And finally: It’s fun
Creating content is a chance for you and your team to ignite your creative imagination, whilst taking a much-needed break from the monotone nature of the corporate world. It’s also a great way to bond with your employees as you share your craziest ideas for a marketing content campaign. So, to sum it up: It’s engaging, it multiplies your sales, and it’s fun. Content creation is the gift of the 21st century, so make sure to make full use of it!