The landscape of visual storytelling is evolving at breakneck speed, with 2025 shaping up to be a transformative year for the industry. As a leading video production studio in Dubai, we’re constantly monitoring the horizon for innovations that will help our clients stay ahead of the curve.

Gone are the days when standard corporate videos would suffice. Today’s audiences crave authenticity, immersion, and content that resonates on a personal level. Whether you’re a seasoned brand or a startup looking to make your mark, understanding these emerging trends will be crucial for your content strategy.

Podcast snippets

It’s undebatable- Short-form is the new king of content, and more and more people are understanding that, which is why many podcasters are opting for short snippets in which they discuss hot topics with another guest, instead of doing full-on podcasts, hence saving time and increasing efficiency in their short-form content production. Video production companies are seeing a huge demand for this type of content, as most creators out there want to maximize on their reels production rate.

AI-Influencer Campaigns

Sooner or later, media production companies will start to receive requests for custom AI-character animations and videos, as we’re now seeing a bunch of non-existing influencers taking over brand deals and making big bucks. It’s as real as real life can get, and it’s nothing short of believable, so why not? But no matter how open-minded our societies become about all this AI stuff, some production houses will still refuse to work for virtual influencers (Or rather the people behind them). The question is, how long before we have no other choice?

Vertical Supremacy

The dominance of mobile consumption has permanently altered aspect ratio preferences. While traditional horizontal formats still have their place, vertical video optimization has become non-negotiable. Our content creation studio has pivoted to a “vertical-first” approach for many clients, particularly those focusing on social platforms where short-form continues to drive extraordinary engagement.

AI-generated content

Whether we like it or not, this race is on, and it’s fierce. Thousands of people are digging deep into the field of generative AI, producing countless images and videos that could cheat the unexperienced eye into believing that they’re real. As a media production company, we need to keep up with this insane technology, to both understand how the market’s evolving, and to be able to cater for the inevitable requests for quickly generated VFX, as AI is now capable of producing in a couple of seconds some crazy videos and animations that would take days to put together just a couple years ago.