Advertising campaigns are very effective and reach a wide range of audiences. This is why the work behind each campaign takes weeks if not months. It all starts with an idea, a feeling or a spark. Then the creative director, working closely with the client and their brand vision, come up with a story board or a creative direction. The production house then takes this ‘vision’ and breaks it down into production elements such as who is the photographer? Who will be able to get the... Read more
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