Advertising campaigns are very effective and reach a wide range of audiences. This is why the work behind each campaign takes weeks if not months. It all starts with an idea, a feeling or a spark.

Then the creative director, working closely with the client and their brand vision, come up with a story board or a creative direction.

The production house then takes this ‘vision’ and breaks it down into production elements such as who is the photographer? Who will be able to get the photography treatment needed. Who’s the model, the make up artist, the hair stylist, fashion stylist etc. This shoot took things a bit further by adding art into the post production phase through painting.

Check out these images of the behind the scenes to get the idea. These were photographed by the talented Signe Vilstrup.